The Short Life of a PR Fiasco

In a socially-networked world where investors, customers and employees are judge, jury and news editors, companies may be able to survive foul-ups better than in the old days of "traditional" news and corporate spin.

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How to Make Journalists Happy ...

A PR person’s job isn’t the make the client happy – it’s to make the journalist happy – do that, and the client will be happy by default. 

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Abercrombie & Fitch: Is all publicity good publicity or should you try to tailor it?

Abercrombie & Fitch, the US youth apparel company, took the unusual step of reversing the rules of product endorsement by offering to pay Michael Sorrentino – aka ‘The Situation’ from MTV’s lewd reality TV programme Jersey Shore – not to wear its clothes because it said the association was tarnishing the brand. Is all publicity good publicity? How can a company control its image?

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