'Transmedia': A brave new world in entertainment marketing -- latimes.com
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Tuesday, December 29, 2009
Saturday, August 15, 2009
Google Wave: Why we'll soon be waving at each other
For the past couple of years, Lars Rasmussen and his colleagues at Google have been working on a communication and collaboration tool that takes advantage of the capabilities of modern computers and networks.
In Google Wave, a new web-based tool, accessed through your internet browser, may lie the solution to the shortcomings of email and instant messaging ...
READ MORE FROM THE DAILY TELEGRAPH NEWSPAPER IN LONDON ...
http://www.telegraph.co.uk/technology/google/6021064/Google-Wave-Why-well-soon-be-waving-at-each-other.html
In Google Wave, a new web-based tool, accessed through your internet browser, may lie the solution to the shortcomings of email and instant messaging ...
READ MORE FROM THE DAILY TELEGRAPH NEWSPAPER IN LONDON ...
http://www.telegraph.co.uk/technology/google/6021064/Google-Wave-Why-well-soon-be-waving-at-each-other.html
Sunday, August 9, 2009
Publicis Groupe Buys Razorfish From Microsoft
FROM PC WORLD " ... The French media and advertising company Publicis Groupe will acquire the digital marketing agency Razorfish from Microsoft in a deal valued at about $530 million, the companies announced Sunday.
The companies also said they have signed a five-year strategic alliance agreement that will become effective at the closing of the deal, expected in the fourth quarter and subject to regulatory approval. The acquisition is expected to be paid for with a combination of cash and Publicis treasury shares ..."
READ MORE ...
Publicis Groupe Buys Razorfish From Microsoft
The companies also said they have signed a five-year strategic alliance agreement that will become effective at the closing of the deal, expected in the fourth quarter and subject to regulatory approval. The acquisition is expected to be paid for with a combination of cash and Publicis treasury shares ..."
READ MORE ...
Publicis Groupe Buys Razorfish From Microsoft
Tuesday, July 28, 2009
Scientology mounts a PR pushback
FROM THE LOS ANGELES TIMES TODAY ... The Church of Scientology has had a bad couple of years, PR-wise. You could start the damage-control clock running in January 2008 with the release of the Scientology indoctrination video featuring Tom Cruise -- you know, black turtleneck, eyes spinning -- claiming that Scientologists are the only ones who could really help at an accident scene. This summer the church was tried for fraud in France. In May, Wikipedia said it would ban entries originating from Scientology IP addresses on account of the church's self-serving wiki-revisionism. And last month the St. Petersburg Times published a devastating four-part expose of Scientology's tiny tyrant David Miscavige, based on testimony from four former high-ranking executives in the church ...
READ MORE ...
Scientology mounts a PR pushback - Los Angeles Times
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READ MORE ...
Scientology mounts a PR pushback - Los Angeles Times
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Wednesday, July 8, 2009
Shorts: PR Week’s 2009 Power List
The new Power List published annually by PR Week is out and it’s nice to see Harris Diamond, agency guru and CEO of Weber Shandwick, at the top and doing so well in the face of the recession. … Also nice to see Leslie Dach, who has done such a wonderful job softening the face and improving the image of Walmart, climbing up the list so fast -- he's now No. 6. Leslie has been both an agency guy and now a corporate PR chief at Walmart -- and recently reshuffled his PR and ad agencies. As PR Week points out, all eyes are on Walmart whether the company wants the non-stop media attention or not – and Leslie has shown a unique ability to make this behemoth dance in the limelight … Elsewhere in the issue, on the back page is Don Spetner, who has been both chief publicist and chief PR industry recruiter for Korn/Ferry International. Don spent time earlier at SunAmerica, the financial services firm, and tells a great story about a successful celebrity-based campaign at Sun America that suddenly tanked when John Kennedy crashed his plane on the way to Hyannisport. The Kennedy tragedy sucked all the airtime out of the newsroom for weeks and media coverage for Don’s promising star-testimonials campaign dried up overnight. Don’s boss – a “cantankerous billionaire” (almost surely Eli Broad, then CEO of SunAmerica) – wanted an explanation. “So like any good corporate guy,” Don writes, “I blamed the agency.”
Saturday, May 23, 2009
THE PRINTED WORD
Never in the history of the planet has there been such an abundance of information and news available to so many mortals. And the technologies of information delivery just won't stop evolving, I guess, until the digital Singularity imagined by inventor and author Ray Kurzweil finally arrives.
In just my own case as a professional communicator, I have arranged for news to flow through my Blackberry, my personal laptop at home, my company PC at work, and now through my new Kindle. I have access to the entire New York Times, for example, through all four electronic portals - plus the Gray Lady arrives in print form on my driveway with a plop just before dawn, wearing a demure blue plastic wrapper.
So why bother receiving the printed word at all? Perhaps it's my own gray beard, but there is still nothing so soothing as being able to unfold and lay out the daily news next to a cup of coffee at your favorite pit stop (mine is Peet's Coffee in the Larchmont neighborhood of Los Angeles, within sight of the Hollywood sign).
The same goes for books - printed books. I recently discovered LibraryThing in the digital "cloud" and scanned into the LibraryThing remote servers the titles and ISBN codes for my entire library of printed volumes. I was pleased to see that I now own more than one thousand books - as proud and arrogant as a sunburned Midwestern farmer when he has securely put the legendary one thousand acres of fertile land under deed and under the plow.
But the digital shift away from print is there and undeniable. Delighted by the movie Elegy, starring Ben Kingsley and Penelope Cruz, I went in search of the source book, the novel The Dying Animal by Philip Roth. Quickest way to obtain it? Download on my Kindle for less than $10. And I actually read it on the device, start to finish.
It was fine to plunge along with button-clicks, page following page, but I still hunger for my ink on paper. For us, in the transitional generation that came to adulthood before the turn of the century (I love being able to use the century mark as an excuse for almost everything), I guess we will have to make room for both - book-cases and book-links in uneasy alliance in our sentient lives.
Even my local bookshop has opened the door, just a tiny crack, to the digital age. Chevalier's Books, seventy years young and a beautiful shop just a door or two north of Peet's in Larchmont, has introduced it's first webpage. Well, it's actually a blogsite - a tentative toe poked into the digital stream.
Chevalier's is ten minutes away from the main gate of the Paramount Pictures lot and services a luminous local mix of the digerati and literati who create American film and television - but it is still much too traditional to sell you its books on-line. However, you can now "virtually visit" this elegant bookshop to see what's on offer in printed form on the shelves this week and, best of all, check up on the calendar revealing which of your favorite authors is due for a signing.
Print on paper has been a reliable portal to virtual worlds with character and passion that inform our own, more earth-bound reality. I can only hope that some of the comfortable traditions of that old world - daily news print, printed books, carefully brewed coffee - will hang in there just a bit longer in this new digital world of downloads, uploads, and tweets.
In just my own case as a professional communicator, I have arranged for news to flow through my Blackberry, my personal laptop at home, my company PC at work, and now through my new Kindle. I have access to the entire New York Times, for example, through all four electronic portals - plus the Gray Lady arrives in print form on my driveway with a plop just before dawn, wearing a demure blue plastic wrapper.
So why bother receiving the printed word at all? Perhaps it's my own gray beard, but there is still nothing so soothing as being able to unfold and lay out the daily news next to a cup of coffee at your favorite pit stop (mine is Peet's Coffee in the Larchmont neighborhood of Los Angeles, within sight of the Hollywood sign).
The same goes for books - printed books. I recently discovered LibraryThing in the digital "cloud" and scanned into the LibraryThing remote servers the titles and ISBN codes for my entire library of printed volumes. I was pleased to see that I now own more than one thousand books - as proud and arrogant as a sunburned Midwestern farmer when he has securely put the legendary one thousand acres of fertile land under deed and under the plow.
But the digital shift away from print is there and undeniable. Delighted by the movie Elegy, starring Ben Kingsley and Penelope Cruz, I went in search of the source book, the novel The Dying Animal by Philip Roth. Quickest way to obtain it? Download on my Kindle for less than $10. And I actually read it on the device, start to finish.
It was fine to plunge along with button-clicks, page following page, but I still hunger for my ink on paper. For us, in the transitional generation that came to adulthood before the turn of the century (I love being able to use the century mark as an excuse for almost everything), I guess we will have to make room for both - book-cases and book-links in uneasy alliance in our sentient lives.
Even my local bookshop has opened the door, just a tiny crack, to the digital age. Chevalier's Books, seventy years young and a beautiful shop just a door or two north of Peet's in Larchmont, has introduced it's first webpage. Well, it's actually a blogsite - a tentative toe poked into the digital stream.
Chevalier's is ten minutes away from the main gate of the Paramount Pictures lot and services a luminous local mix of the digerati and literati who create American film and television - but it is still much too traditional to sell you its books on-line. However, you can now "virtually visit" this elegant bookshop to see what's on offer in printed form on the shelves this week and, best of all, check up on the calendar revealing which of your favorite authors is due for a signing.
Print on paper has been a reliable portal to virtual worlds with character and passion that inform our own, more earth-bound reality. I can only hope that some of the comfortable traditions of that old world - daily news print, printed books, carefully brewed coffee - will hang in there just a bit longer in this new digital world of downloads, uploads, and tweets.
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