FROM THE LOS ANGELES TIMES TODAY ... The Church of Scientology has had a bad couple of years, PR-wise. You could start the damage-control clock running in January 2008 with the release of the Scientology indoctrination video featuring Tom Cruise -- you know, black turtleneck, eyes spinning -- claiming that Scientologists are the only ones who could really help at an accident scene. This summer the church was tried for fraud in France. In May, Wikipedia said it would ban entries originating from Scientology IP addresses on account of the church's self-serving wiki-revisionism. And last month the St. Petersburg Times published a devastating four-part expose of Scientology's tiny tyrant David Miscavige, based on testimony from four former high-ranking executives in the church ...
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Scientology mounts a PR pushback - Los Angeles Times
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About Me
- Thomas J. Goff
- The simple focus of this blog is to call attention to new and useful ideas in the practice of public persuasion, with my principal emphasis on public relations. I have been a PR professional for nearly 25 years. Today I practice crisis and corporate reputation public relations internationally for high profile executives and companies, and I teach as an adjunct professor at the Annenberg School of Communications at USC. I was most recently executive vice president for Edelman, the largest independent PR agency in the world. I was also a senior PR executive for Lockheed, ARCO, and Global Crossing. I am a former reporter for Fortune and was senior editor at New York Magazine and Esquire.