'Transmedia': A brave new world in entertainment marketing -- latimes.com
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Tuesday, December 29, 2009
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About Me
- Thomas J. Goff
- The simple focus of this blog is to call attention to new and useful ideas in the practice of public persuasion, with my principal emphasis on public relations. I have been a PR professional for nearly 25 years. Today I practice crisis and corporate reputation public relations internationally for high profile executives and companies, and I teach as an adjunct professor at the Annenberg School of Communications at USC. I was most recently executive vice president for Edelman, the largest independent PR agency in the world. I was also a senior PR executive for Lockheed, ARCO, and Global Crossing. I am a former reporter for Fortune and was senior editor at New York Magazine and Esquire.