The way the company acts now will affect its image for decades to come.
By PETER D. HART AND DAN MCGINN
Wall Street Journal
May 27, 2010
Pop artist Andy Warhol predicted in the 1960s that "in the future everyone will be world famous for 15 minutes." Well, the future turned Warhol's prediction on its head: 15 minutes of shame has replaced 15 minutes of fame.
Consider oil company BP, which is now watching the halo created by a decade of smart advertising vanish as a mammoth oil slick makes its way across the Gulf of Mexico. BP's "Beyond Petroleum" campaign had positioned the company on the green side of energy development. But its sunken drilling platform—and the resulting environmental catastrophe—has sent it firmly back into dirty carbon company territory. Current polling results show BP has a devastating 4-to-1 negative-to-positive ratio on feelings about the company. From the top to the bottom in nanoseconds.
READ MORE ...
http://online.wsj.com/article/SB10001424052748703339304575240123043330744.html?mod=WSJ_Opinion_LEFTTopOpinion
Thursday, May 27, 2010
Subscribe to:
Posts (Atom)
