Abercrombie & Fitch: Is all publicity good publicity or should you try to tailor it?

Abercrombie & Fitch, the US youth apparel company, took the unusual step of reversing the rules of product endorsement by offering to pay Michael Sorrentino – aka ‘The Situation’ from MTV’s lewd reality TV programme Jersey Shore – not to wear its clothes because it said the association was tarnishing the brand. Is all publicity good publicity? How can a company control its image?

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Admired Companies - It's the way they tell it

What the public expects from corporate responsibility reports may not be what the shareholders want.  A compelling narrative can bring the two sides together.  GE tells us it is supporting 5,000 girls through school in Kenya but does not tell us about any of them ... [ MORE ] 

Filtering the Social Web to Present News Items

By Claire Cain Miller
The New York Times
Published: April 24, 2011

News events as varied as the commercial jet landing in the Hudson River and the uprisings in Egypt have demonstrated that people armed with cellphones — not professional reporters — are often the first source of breaking news, uploading Twitter posts, photos and video to the Web. But the result can leave people drowning in too much information ...   [ READ MORE ]

When Publicists Say ‘Shh!’

By Laura Holson
The New York Times
April 17, 2011

CELEBRITY publicists these days should demand hazard pay.

The R&B singer Chris Brown and his publicist parted ways on March 22, the same day Mr. Brown shattered the window of a dressing room during a violent tirade at “Good Morning America,” photos of which were quickly posted online.   [ MORE ]