Sunday, May 13, 2012
The Short Life of a PR Fiasco
In a socially-networked world where investors, customers and employees are judge, jury and news editors, companies may be able to survive foul-ups better than in the old days of "traditional" news and corporate spin.
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Tuesday, March 13, 2012
How to Make Journalists Happy ...
A PR person’s job isn’t the make the client happy – it’s to make the journalist happy – do that, and the client will be happy by default.
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